School of Creative Business

School of Creative Business

Every organisation in today’s competitive business environment — be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant – needs to be able to market to their target audience or customer.

Business does not happen without good communication design. The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.

 

Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.

Vision

To be a creative business school developing transformational leaders who can promote business integration by engaging with relevant industries.

Mission

To develop creative graduates and produce socially responsible leaders who are capable of dealing with changes in the global environment, and meet the demands of the business community.

Course Detail

Programme Code

MQA/PA 13023

Duration

2 Years

Mode of Study

Full-time

Financial Assistance & Scholarship

PTPTN, EPF & Equator College

Entry Requirement

Malaysian Student

  • Pass Sijil Pelajaran Malaysia (SPM) with at least credit in any 3 subjects
  • Pass Unified Examination Certificate (UEC) with at least B in any 3 subjects
  • Other Equivalent Qualification Recognized by the Malaysian Government

International Student

Course Components

Practical and Theory

Awarded

Diploma in Business Studies

Intake

January / April / August

Note: Applicants are also required to demonstrate proficiency in English, a pass in SPM/O-Levels English or have studied subjects that require a satisfactory level in English

Programme Module

  • Business Law
  • Business Ethics
  • Business Statistics
  • Business Management
  • Business Mathematics
  • Basic Computer Graphic
  • Business Communication
  • Beyond Classroom Experience
  • Consumer Behavior
  • Corporate Event Planning
  • Critical Thinking & Creative Problem OR Bahasa Kebangsaan A
  • English 1
  • English 2
  • E-Commerce
  • Entrepreneurship
  • Final Year Project
  • Fundamentals of Accounting
  • Human Resource Management
  • Information Design
  • International Business
  • Introduction to Finance
  • Microeconomics
  • Macroeconomics
  • Malaysian Cultural Studies 2
  • Organizational Behavior
  • Operations Management
  • Principles of Marketing
  • Principles of Management
  • Principles of Public Relations
  • Pengajian Malaysia 2 OR Bahasa Melayu Komunikasi 1

Note: This information in this website is correct at the time of publishing but may be subject to change.

Course Detail

Programme Code

MQA/FA7536

Duration

2 Years 6 Months

Mode of Study

Full-time

Financial Assistance & Scholarship

PTPTN, EPF & Equator College

Entry Requirement

Malaysian Student

  • Pass Sijil Pelajaran Malaysia (SPM) with at least 3 credits
  • Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects
  • Other Equivalent Qualification Recognized by the Malaysian Government

International Student

Course Components

Practical and Theory

Internship

2 Months (8 Weeks)

Awarded

Diploma in Marketing Communication

Intake

April / August

Note: Applicants are also required to demonstrate proficiency in English, a pass in SPM/O-Levels English or have studied subjects that require a satisfactory level in English.

Programme Module

  • Basic Computer Graphics
  • Principles of Management
  • Principles of Marketing
  • Principles of Economics
  • Intro to Marketing Communication
  • Principles of Accounting
  • Introduction to Psychology of Communication
  • Business Environment
  • Brand Management
  • Consumer Behaviour
  • Interactive Design
  • Integrated Marketing Communication
  • Principles of Public Relations
  • Principles of Advertising
  • Sales Promotion
  • Personal Selling and Sales Management
  • Direct Marketing
  • Media, Culture and Society
  • Advertising Campaign Planning
  • Business Mathematics
  • Copywriting
  • Entrepreneurship
  • Human Resource Management
  • Visual Communication
  • Final Year Project
  • English 1
  • English 2
  • MPU 1, 2, 3, 4
  • Internship

Note: This information in this website is correct at the time of publishing but may be subject to change.

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